Esports Performance Academy and Center for BrainHealth Form Partnership to Implement Esports Protocol | Texas

DALLAS, December 16, 2021 /PRNewswire/ — The Esports Performance Academy is in partnership with the Center for Brain Health® to implement a new performance initiative for esports players. A focused group of EPA customers and students participate in The BrainHealth Project, a research-backed training protocol to improve cognitive performance and boost overall brain health. The goal of the collaboration is to see how measures of esports players’ brain health can be affected by these protocols for healthy brain practices, leading to their eventual implementation across the esports industry. .

Few studies currently exist to provide a comprehensive understanding of gamer brain health and ways to maximize performance. More than 95% of participants in this study have college, semi-professional, or professional esports experience as a player or coach, making this cohort a representative microcosm of top performers.

“We aim to change the paradigm of this industry to be proactive and preventative when it comes to gamer brain health,” said Andrew Cooley, CEO of the Esports Performance Academy. “Overtraining leads to stress and burnout, and brain health science championed by Center for BrainHealth experts points to a better way to encourage top performance.”

A comprehensive focus on brain health offers a fresh approach to professional training. The BrainHealth Project protocols focus on various components of brain health and fitness that are relevant to esports players – strategic attention (knowing what to focus on and what to disconnect from), reasoning and problem solving, and innovation (developing new strategies to beat an opponent), among others.

“We bring to this collaboration our extensive experience working with high achievers and people in high-stress environments, such as military special operations and first responders,” said Jennifer Zientz, associate director of programs at the Center for BrainHealth. “By learning and adopting brain-healthy strategies and techniques, esports players will be able to function more efficiently and continue to improve their cognitive skills far beyond the average of their peers.”

The Esports Performance Academy focuses on holistic player development and its goal is to increase the longevity of professional gamers in the industry. He established the world’s first high performance coach certification for esports, which uses neuroscience to promote the mental and physical health of players. “The groundbreaking work undertaken by the Center for Brainhealth will impact gamers around the world by providing evidence-based protocols to improve gamer cognition,” said Andrew Cooley.


The Center for Brain Health®, part of the University of Texas at Dallas, is a cognitive neuroscience research institute committed to improving, preserving and restoring brain health across the lifespan. Cutting-edge exploration quickly translates into practical innovations to improve the way people think, work and live, empowering people of all ages to unlock their brain potential. Translational innovations are based on Strategic Memory Advanced Reasoning Tactics (SMART™), a proprietary methodology developed and tested by researchers, clinicians, and other BrainHealth teams over three decades.


The Esports Performance Academy represents an all-star team of coaches, players, students, and partners seeking to foster excellence in esports. It does this with a focus on holistic growth and development by providing the world’s only high performance holistic coaching certification. It offers standards-based curricula and programs that focus on players’ cognition and brain health and use neuroscience and data to promote players’ long-term mental and physical health.


Esports Performance Academy

Leslie K. Bender Jutzi

Phone: 972-824-8979

Email: [email protected]

Center for Brain Health

Stephanie Hoefken

Phone: 972-883-3221

Email: [email protected]

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SOURCE Esports Performance Academy

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