Industry veterans form a new generation of brand experience agencies: AQtion Marketing – L’agence Anti-Mad.-Ave
AQtion is an independent brand experience agency owned by women and LGBTQ+, delivering superior customer service with unparalleled creative strategy and production
NEW YORK, NY, USA, February 1, 2022 /EINPresswire.com/ — As brand experience marketing continues to reign in marcomm plans and the Covid-19 pandemic has made it much more difficult to deliver strong brand experiences, a new agency has entered the scene , dedicated to community-based brand experience built of all types. Amy Beth Stern and Quincy Marr, most recently of Omnicom Experiential Group’s Event Marketing, started AQtion Marketing. AQtion is an independent brand experience agency owned by women and LGBTQ+. The Founders are creative agency and event marketing executives who recognize the need for their clients to have a personalized and high level of customer service to pair with unrivaled creative strategy and production.
“Not all start-ups are created equal,” says Amy Beth Stern, founding partner of AQtion. “As many do, we started on our own, but the difference is that we have all the back-of-house and infrastructure in place to fully operate and deliver brand experiences of any size and complexity from first day.
The agency’s team is made up of long-time acquaintances and former colleagues. “Our clients have said ‘not only is the work excellent, but it’s a pleasure to work with us’,” says Quincy Marr. “We also want to be one of the best places to work. We are firmly built on an inclusive culture and believe not only in work/life balance, but also in a work/reward system.
AQtion offers a complete creation and strategy service throughout the brand experience. The brand experiences themselves, which include digital and social campaigns, and even metaverse activationsEvent and experiential marketing, whatever its scope and scale, is at the heart of AQtion’s offerings. The agency is currently working on product launches, guerrilla marketing, cause marketing campaigns, B-to-B conferences, B-to-E communications and experiences, branding, sales promotion on and off-site and targeted social media campaigns.
ABOUT AQTION MARKETING:
AQtion Marketing is in partnership with Mark DiPippa, owner of DNA Creative and On the Go Experiential. Based in New York with remote offices, DiPippa’s two companies will provide the necessary back-end infrastructure and services to get AQtion Marketing ready to go from day one.
DNA Creative is a full-service advertising agency established in 1994. For over 25 years, DNA Creative has helped some of America’s top companies meet and exceed their marketing goals. Services include: copywriting, layout and mechanics, media planning and buying, email and social marketing, multimedia production, production supervision and account management, printing, production management and more. DNA Creative Promo is the internal division of DNA Creative that manages promotional products. Members of the Advertising Specialty Institute (ASI), DNA Creative Promo has access to over 3,000 promotional products
manufacturers and offers discounted prices to suit all budgets.
On the Go Marketing is a full-service events and promotions agency established in 1999. On the Go has been producing events and activations for Fortune 500 companies for over 20 years. Services include: Design, Builds/Fabrication, Permissions, Staffing, Mobile Marketing Tours, Sampling, Promotions, Events and Experiential Marketing.
According to Stern, “My relationship with DiPippa goes back over 15 years. We were looking for the opportunity to partner and build on what he established, and Quincy and I have a vision for what a premier brand experience agency can and should be.
For more information, please contact Amy Beth Stern at 646-498-3295 or [email protected]