Sweethearts candy kicks off the 2022 theme: “Words of Encouragement”
the the cynics among us will say that Valentine’s Day was invented by Hallmark in order to sell sweet greeting cards by the millions. The truly wise, however, knows that Valentine’s Day was invented by the Candy businesses to sell boxes of sweets by the millions.
Or at least the confectionery companies blocked these “holidays” for decades. Sweethearts Conversation Hearts, a product of Spangler Candy Company (which acquired the rights from Necco in 2018), are probably the thing that comes to mind most when you think of Valentine’s Day, with slogans like “YOU + ME” and “XOXO”. This year, however, Spangler has announced that the 2022 theme for its Sweethearts slogans will be “Words of Encouragement,” emphasizing friendship rather than flirtation. Who could have seen this coming?
According to a statement sent to The takeaway, small platonic messages will add to the mix, but won’t supplant the more traditionally sexy wink catchphrases.
“Fans of the beloved candy hearts will find 16 new sayings inside this year’s boxes, including ‘WAY 2 GO’, ‘CRUSH IT’ and ‘HIGH FIVE’ alongside classic messages like ‘BE MINE “, ‘HUG ME’ and ‘CUTIE PIE.'” reads the press release. those who have helped them do and become their best – from teachers, mentors and coaches, to family, friends, teammates and countless other difference makers.
These new phrases sound more like something I would say as a participant in an AYSO football match than anything I would say to my loved ones, but to each their own. It probably makes sense for Spangler to expand the scope of who can give and receive lovers to each other. It’s not sexy, but maybe we should never have tried to make these candies look sexy in the first place. They are an invention of Necco, for God’s sake.
JThe range of flavors hasn’t changed, which should please traditionalists: Wintergreen, Orange, Lemon-Lime, Blueberry, Banana, Grape, and Cherry will be featured in each box.
I’m sure these new hearts “Words of encouragement” will come as a welcome update for several people. Maybe especially primary school students? For my part, I remember swapping candy during Valentine’s Day class swaps as a kid, wondering if the cast of Sweethearts was somehow too forward and daringly flirtatious, wondering if I would be held responsible for any heart reading “XOXO” that landed in the hands of a crush. If I could have simply donated hearts with messages like “WAY 2 GO,” it might have eased my yearly anxiety around the festivities. High Fives all around!